New In Dresses

1800 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1800 styles

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1800 styles

Long Sleeve Plunge Neck Tie Front Maxi Dress In Pink Abstract Print

£13.00 (71% OFF) £45.00

Sweetheart Neck Seam Detail Corseted Maxi Dress In White Floral Lace

£14.00 (53% OFF) £30.00

Strappy Plunge Front Maxi Dress In Silver Tassel

£23.00 (75% OFF) £93.00

Long Sleeve Satin Drape Skirt Detail Mini Dress In Pink Lace

£10.00 (71% OFF) £34.00

Halterneck Cross Over Cut Out Front Detail Maxi Dress In Chocolate Brown Lace

£5.00 (81% OFF) £26.00

Bandeau Mesh Insert Detail Maxi Dress In Black

£9.00 (65% OFF) £26.00

Halterneck Trim Detail Bodycon Mini Dress In Green Textured

£8.00 (67% OFF) £24.00

£19.20 WITH CODE: TAKE20

Long Sleeve High Neck Fold Over Ruched Detail Mini Dress In Baby Pink

£24.00

Halterneck Layered Hem Sheer Mini Dress In Baby Blue

£12.00 (59% OFF) £29.00

Racer Neck Contrast Panel Ruched Mini Dress In Champagne Sequin

£5.00 (87% OFF) £39.00

Bandeau Hook And Eye Detail Dipped Waist Mini Dress In White Broderie

£5.00 (84% OFF) £31.00

Ruffle Off The Shoulder Corset Mini Dress

£10.00 (71% OFF) £35.00

Sleeveless Ruched Front Flippy Hem Mini Dress In Brown

£17.00 (45% OFF) £31.00

£16.00 WITH CODE: TAKE20

High Neck Drape Detail Mini Dress In Plum

£20.00

Cowl Neck Tassel Trim Cut Out Detail Mini Dress In Gold Sequin

£7.00 (78% OFF) £32.00

Bandeau Cut Out Detail Mini Dress In Silver Sequin

£5.00 (82% OFF) £28.00

Sleeveless Cupped Detail Column Maxi Dress In White Mesh

£8.00 (70% OFF) £27.00

High Neck Short Sleeve Extreme Split Leg Maxi Dress In Chocolate Brown

£5.00 (83% OFF) £30.00

Halterneck Knot Front Cut Out Mini Dress In Black Slinky

£5.00 (72% OFF) £18.00

Longline Bandeau Pleated Contrast Polka Dot Print Maxi Dress In Black

£17.00 (53% OFF) £36.00

Bandeau Sequin Contrast Detail Mini Dress In Brown Velvet

£11.00 (73% OFF) £40.00

£15.20 WITH CODE: TAKE20

Bardot Button Front Blazer Dress In Chocolate

£19.00

High Neck Trim Detail Fitted Maxi Dress In Black

£8.00 (70% OFF) £27.00

Halterneck Strap Ruched Mini Dress In White Lace

£11.00 (54% OFF) £24.00

Long Balloon Sleeve Pleated Hem Detail Blazer Dress In Cream

£8.00 (82% OFF) £45.00

Plunge Neck Lace Trim Maxi Dress In Pink Satin

£7.00 (53% OFF) £15.00

Bandeau Lace Panel Detail Mini Dress With Scarf In Ivory Slinky

£3.00 (83% OFF) £18.00

Lace Bust Maxi Dress In Brown Printed Mesh

£15.00 (40% OFF) £25.00

Plunge Asymmetric Tie Front Trim Detail Mini Dress In Cream Textured

£3.00 (91% OFF) £33.00

Off The Shoulder Cowl Back Detail Mini Dress In Chocolate Brown Satin

£6.00 (77% OFF) £26.00

£24.00 WITH CODE: TAKE20

Racer Neck Draped Ruched Detail Maxi Dress In Cream

£30.00

£29.60 WITH CODE: TAKE20

Cowl High Neck Lace Trim Asymmetric Hem Detail Mini Dress In Khaki Green Satin

£37.00

Plunge Halterneck Sequin Panel Mini Dress In Khaki Green

£8.00 (67% OFF) £24.00

One Shoulder Open Back Hanky Hem Mini Dress In Baby Pink

£4.00 (79% OFF) £19.00

Plunge Halterneck Split Leg Detail Cut Out Maxi Dress In Brown Animal Print

£7.00 (77% OFF) £30.00

£24.00 WITH CODE: TAKE20

Sleeveless Cut Out Side Detail Twist Front Maxi Dress In White Slinky

£30.00

Strappy Lace Trim Asymmetric Hem Detail Mini Dress In Chocolate Brown Velvet

£5.00 (74% OFF) £19.00

Sleeveless Cut Out Open Back Detail Ruched Maxi Dress In Baby Pink

£5.00 (81% OFF) £26.00

£19.20 WITH CODE: TAKE20

Halterneck Knot Front Mini Dress In Black Linen Look

£24.00

Strappy Underwired Bust Floaty Maxi Dress In Champagne

£6.00 (60% OFF) £15.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!