New In Dresses

1800 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1800 styles

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1800 styles

Asymmetric Shoulder Fitted Maxi Dress In Burgundy Faux Leather

£5.00 (81% OFF) £27.00

Long Sleeve Plunge Front Cut Out Side Detail Blazer Dress In Black

£4.00 (91% OFF) £45.00

Strappy Cupped Detail Contrast Lace Draped Panel Mini Dress In Baby Pink

£6.00 (71% OFF) £21.00

One Blouson Sleeve Split Leg Detail Maxi Dress In Chocolate Brown

£6.00 (81% OFF) £32.00

Square Neck Bodysuit Maxi Dress In Black Floral Lace

£11.00 (63% OFF) £30.00

High Neck Drape Detail Structured Mini Dress In Khaki

£7.00 (77% OFF) £30.00

Cinched Waist Peplum Shirt Dress In Black Woven

£5.00 (81% OFF) £27.00

Bandeau Contrast Lace Cut Out Detail Maxi Dress In Burgundy

£8.00 (69% OFF) £26.00

Plunge Halterneck Drape Detail Mini Dress In Black Velvet Sequin

£10.00 (78% OFF) £45.00

Plunge Halterneck Drape Front Detail Ruched Maxi Dress In Chocolate Brown

£8.00 (71% OFF) £28.00

Asymmetric Shoulder Drape Detail Mini Dress In Chocolate Brown

£7.00 (63% OFF) £19.00

Short Sleeve Mesh Ruched Panel Maxi Dress In Brown Slinky

£8.00 (71% OFF) £28.00

Bandeau Trim Detail Cut Out Maxi Dress In Green Multi Abstract Print

£6.00 (63% OFF) £16.00

One Shoulder Choker Drape Detail Mini Dress In Khaki Slinky

£5.00 (82% OFF) £28.00

Scarf Drape Cut Out Detail Maxi Dress In Cream Slinky

£6.00 (79% OFF) £29.00

Plunge Halterneck Frilled Hem Ruched Mini Dress In Burgundy Lace

£14.00 (58% OFF) £33.00

Short Puff Sleeve Mini Shift Dress In White Ditsy Floral Print

£7.00 (77% OFF) £30.00

Cowl Halterneck Frill Mini Dress In Multi Print

£6.00 (76% OFF) £25.00

High Neck Plunge Cut Out Detail Contrast Maxi Dress In Pink

£7.00 (67% OFF) £21.00

Bandeau Contrast Tie Drape Mini Dress In White Polka Dot

£6.00 (73% OFF) £22.00

Long Sleeve Plunge Neck Ruched Detail Blazer Dress In Taupe

£6.00 (87% OFF) £45.00

Long Sleeve High Neck Multi Wrap Front Mini Bodycon Dress In Brown Slinky

£18.00 (44% OFF) £32.00

Bandeau Embellished Sequin Floral Mini Dress In Brown

£16.00 (59% OFF) £39.00

£24.00 WITH CODE: TAKE20

Long Sleeve Shoulder Pad Drape Detail Mini Dress In Baby Pink

£30.00

Bandeau Floral Corset Ruched Detail A-Line Mini Dress In Black Satin

£3.00 (89% OFF) £28.00

£29.60 WITH CODE: TAKE20

Cowl Neck Lace Trim Asymmetric Hem Mini Dress In Pink Satin

£37.00

Tie Front Cupped Mini Shift Dress In Pink

£5.00 (67% OFF) £15.00

One Shoulder Drape Detail Mini Dress In Beige Sequin Velour

£14.00 (50% OFF) £28.00

Long Sleeve Shoulder Pad Cut Out Trim Detail Maxi Dress In Black

£7.00 (77% OFF) £30.00

One Sleeve Off The Shoulder Cowl Back Maxi Dress In Cheetah Print Mesh

£4.00 (88% OFF) £32.00

High Neck Stud Trim Detail Mini Dress In Chocolate Brown

£8.00 (69% OFF) £26.00

Bandeau Underwire Drape Detail Mini Dress In Black Lace

£9.00 (71% OFF) £31.00

Asymmetric Ruched Tie Back Mini Dress In Blue Double Layer Slinky

£7.00 (72% OFF) £25.00

£22.40 WITH CODE: TAKE20

Halterneck Knotted Strap Low Back Maxi Dress In White

£28.00

High Neck Keyhole Cut Out Drape Detail Mini Dress In White

£6.00 (63% OFF) £16.00

£38.40 WITH CODE: TAKE20

Halterneck Mini Dress In Lemon Bandage

£48.00

High Neck Cut Out Front Ruched Split Leg Maxi Dress In Chocolate Brown

£7.00 (77% OFF) £30.00

Shoulder Pad Cinched Waist Wool Look Blazer Dress In Stone

£13.00 (72% OFF) £46.00

Collared Button Front Cinched Waist Detail Shirt Dress In White Stripe

£5.00 (81% OFF) £26.00

Long Sleeve Plunge Neck Tie Front Maxi Dress In Pink Abstract Print

£13.00 (71% OFF) £45.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!