New In Dresses

1798 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1798 styles

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1798 styles

Bardot Open Back Ruched Bum Pleated Detail Mini Dress In Baby Pink

£9.00 (44% OFF) £16.00

£21.60 WITH CODE: TAKE20

Sccop Neck Button Detail Bodycon Mini Dress In White

£27.00

High Neck Open Back Cut Out Trim Detail Mini Dress In Brown

£12.00 (40% OFF) £20.00

Square Neck Lace Trim Mini Dress In White Polka Dot

£8.00 (56% OFF) £18.00

Plunge Front Scarf Knot Detail Mini Dress In Baby Pink

£5.00 (79% OFF) £24.00

Halterneck Midi Dress In White Sequin

£19.00 (37% OFF) £30.00

Halterneck Plunge Front Knot Detail Maxi Dress In Chocolate Brown

£9.00 (67% OFF) £27.00

Strappy Cupped Contrast Lace Draped Panel Detail Maxi Dress In Chocolate Brown

£11.00 (62% OFF) £29.00

£19.20 WITH CODE: TAKE20

One Sleeve Blouson Drape Detail Mini Dress In Cream

£24.00

£20.00 WITH CODE: TAKE20

Scoop Neck Beaded Graphic Detail Mini Bodycon Dress In Blue

£25.00

£21.60 WITH CODE: TAKE20

Satin One Shoulder Drape Detail Mini Dress In Red

£27.00

Square Neck Mini Dress In Brown Swirl Print Knit

£10.00 (62% OFF) £26.00

Contrast Trim Halterneck Mini Dress In Pink

£5.00 (69% OFF) £16.00

Bandeau Lace Trim Choker Detail Cut Out Maxi Dress In Lemon

£7.00 (74% OFF) £27.00

Strappy Open Back Trim Detail Maxi Dress In Black

£8.00 (72% OFF) £29.00

Plunge Halterneck Contrast Detail Maxi Dress In Pink

£7.00 (72% OFF) £25.00

Sleeveless Cut Out Front Maxi Dress In White

£8.00 (70% OFF) £27.00

Halterneck Sequin Bust Cut Out Frilled Asymmetric Hem Mini Dress In Multi Floral Print

£7.00 (72% OFF) £25.00

£21.60 WITH CODE: TAKE20

Halterneck Cut Out Trim Detail Maxi Dress In Brown

£27.00

Bandeau Lace Trim Choker Detail Cut Out Maxi Dress In White

£9.00 (67% OFF) £27.00

£24.00 WITH CODE: TAKE20

Halterneck Extreme Plunge Front Tie Back Ruched Mini Dress In Burgundy

£30.00

£35.20 WITH CODE: TAKE20

Balloon Sleeve Button Front Wool Look Blazer Dress In Brown

£44.00

Halterneck Mini Dress In Multi Abstract Print

£6.00 (70% OFF) £20.00

£12.80 WITH CODE: TAKE20

V Neck Open Back Drape Cinched Waist Blazer Dress In Black

£16.00

Halterneck Low Back Eyelet Belt Mini Dress In Burgundy

£10.00 (66% OFF) £29.00

Sleeveless Twisted Front Cut Out Side Mini Dress In Baby Pink

£12.00 (60% OFF) £30.00

£17.60 WITH CODE: TAKE20

Strappy Sculpting Bust Detail Mini Dress In Pink

£22.00

Strappy Frill Bust Detail Mini Dress In Yellow Woven

£7.00 (77% OFF) £30.00

£31.20 WITH CODE: TAKE20

Halterneck Plunge Contrast Lace Maxi Dress In White Polka Dot

£39.00

Strappy Contrast Binding Mini Dress In White Polka Dot Lace

£8.00 (58% OFF) £19.00

£19.20 WITH CODE: TAKE20

Sleeveless Cut Out Open Back Ruched Maxi Dress In Baby Blue

£24.00

£20.00 WITH CODE: TAKE20

High Neck Shoulder Pad Cross Over Draped Mini Dress In Black

£25.00

Sleeveless Contrast Lace Cowl Neck Mini Dress In Blue Slinky

£3.00 (89% OFF) £28.00

Halterneck Min Min Embroidered Graphic Mini Dress In Blue Stripe Knit

£9.00 (64% OFF) £25.00

Long Sleeve Trim Detail Mini Dress In Pink Crochet Knit

£8.00 (69% OFF) £26.00

£32.80 WITH CODE: TAKE20

Cowl High Neck Lace Trim Asymmetric Hem Detail Mini Dress In Black Satin

£41.00

Sleeveless Wrap Trim Detail Mini Dress In Pink Slinky

£8.00 (68% OFF) £25.00

Cowl Neck Asymmetrical Textured Midi Dress In Brown

£11.00 (78% OFF) £49.00

High Neck Open Back Mini Dress In Yellow Polka Dot

£9.00 (67% OFF) £27.00

£13.60 WITH CODE: TAKE20

Short Sleeve Plunge Cross Front Mini Dress In Aqua

£17.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!