New In Dresses

1800 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1800 styles

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1800 styles

£20.80 WITH CODE: TAKE20

Plunge Front Open Back Frilled Maxi Dress In Yellow

£26.00

High Neck Crossover Panel Detail Mini Dress In Baby Blue Lace

£10.00 (66% OFF) £29.00

Bandeau Corset Detail Mini Dress In Yellow Textured Lace

£14.00 (53% OFF) £30.00

£24.00 WITH CODE: TAKE20

One Shoulder Cowl Front Maxi Dress In Black

£30.00

Halterneck Plunge Front Mini Dress In White Lace

£6.00 (79% OFF) £29.00

Plunge Halterneck Beaded Detail Cut Out Split Leg Maxi Dress In Multi Abstract Print

£14.00 (67% OFF) £43.00

£20.00 WITH CODE: TAKE20

Long Sleeve Drape Trim Detail Mini Dress In Black

£25.00

High Neck Tie Side Split Leg Maxi Dress In Baby Blue

£5.00 (81% OFF) £26.00

Sleeveless Wrap Trim Detail Mini Dress In White

£9.00 (55% OFF) £20.00

Bardot Ruched Pleat Detail Mini Dress In Brown Bengaline

£9.00 (55% OFF) £20.00

£21.60 WITH CODE: TAKE20

Strappy Contrast Lace Panel Detail Underwired Mini Dress In Black Satin

£27.00

Halterneck Contrast Panel Detail Maxi Dress In Silver Satin

£14.00 (70% OFF) £47.00

Strappy Ruched Detail Maxi Dress In Pink

£5.00 (83% OFF) £29.00

Exaggerated Sleeve Cowl Neck Open Tie Back Detail Mini Dress In Lemon

£11.00 (69% OFF) £36.00

£36.80 WITH CODE: TAKE20

Long Sleeve Corset Detail Blazer Dress In Black

£46.00

Halterneck Ruched Detail Maxi Dress In Cream Mesh

£8.00 (71% OFF) £28.00

Cap Sleeve Plunge Front Drape Mini Dress In Red

£12.00 (37% OFF) £19.00

Floral Applique Underwired Cup Mini Dress

£10.00 (67% OFF) £30.00

£24.00 WITH CODE: TAKE20

Long Flared Sleeve Drape Detail Mini Bodycon Dress In Blue Slinky

£30.00

High Neck Long Sleeve Lace Detail Corset Overlay Mini Dress In Baby Pink

£8.00 (73% OFF) £30.00

Long Sleeve Bardot Contrast Satin Draped Panel Maxi Dress In Lemon Lace

£11.00 (69% OFF) £35.00

Shoulder Pad Plunge Neck Button Up Front Mini Dress In White

£7.00 (67% OFF) £21.00

High Neck Ruched Asymmetric Mini Dress In White Slinky

£5.00 (80% OFF) £25.00

£27.20 WITH CODE: TAKE20

Off The Shoulder Draped Asymmetric Mini Dress In Baby Pink Slinky

£34.00

Off The Shoulder Draped Asymmetric Mini Dress In Baby Pink Polka Dot Slinky

£3.00 (91% OFF) £35.00

£32.00 WITH CODE: TAKE20

Twist Front Cut Out Hanky Hem Maxi Dress In Purple

£40.00

Strappy Wrap Front Split Leg Maxi Dress In Baby Blue Chiffon

£8.00 (71% OFF) £28.00

Sleeveless Lace Panel Mini Dress In White Satin

£5.00 (81% OFF) £26.00

Bandeau Wrap Front Side Split Corset Maxi Dress In Yellow

£10.00 (64% OFF) £28.00

High Neck Sleeveless Contrast Lace Draped Front Mini Dress In Cream

£6.00 (81% OFF) £32.00

Strappy Straight Neck Lace Trim Mini Dress In Blue

£8.00 (75% OFF) £32.00

£41.60 WITH CODE: TAKE20

Capped Sleeve Plunge Neck Mini Bandage Dress In White

£52.00

Bandeau Embellished Floral Detail Mini Dress In Yellow

£5.00 (86% OFF) £37.00

Halterneck Cut Out Lace Trim Ruched Mini Dress In Cream

£5.00 (76% OFF) £21.00

One Shoulder Trim Detail Drape Blouson Mini Dress In Multi Animal Print

£4.00 (87% OFF) £31.00

Strappy Maxi Dress In Lemon Polka Dot

£8.00 (71% OFF) £28.00

Halterneck Twist Back Detail Tie Drape Front Mini Dress In Hot Pink

£2.00 (90% OFF) £21.00

Off The Shoulder Cowl Neck Plunge Front Double Layer Maxi Dress In Green Slinky

£5.00 (82% OFF) £28.00

Bandeau Panel Drape Detail Mini Dress In Burgundy Lace

£15.00 (44% OFF) £27.00

£27.20 WITH CODE: TAKE20

Plunge Halterneck Ruched Sequin Detail Mini Dress In Pink

£34.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!