New In Dresses

1801 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1801 styles

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1801 styles

Strappy Lace Trim Detail Mini Dress In Yellow Polka Dot

£5.00 (81% OFF) £27.00

Halterneck Lace Trim Mini Dress In White Polka Dot

£8.00 (68% OFF) £25.00

Strappy Lace Trim Maxi Dress In White Polka Dot

£8.00 (73% OFF) £30.00

Off The Shoulder Cowl Back Draped Detail Mini Dress In White Polka Dot

£6.00 (79% OFF) £29.00

Strappy Underwired Corset Detail Contrast Lace Hem Mini Dress In Baby Blue

£8.00 (72% OFF) £29.00

High Neck Open Back Mini Dress In Hot Pink

£12.00 (56% OFF) £27.00

£27.20 WITH CODE: TAKE20

Asymmetric One Shoulder Ruched Detail Maxi Dress In White

£34.00

£21.60 WITH CODE: TAKE20

Sleeveless Lace Tie Detail Maxi Dress In White

£27.00

Halterneck Blouson Mini Dress In Blue Paisley Print Chiffon

£14.00 (55% OFF) £31.00

Strappy Cup Detail Bodycon Mini Dress In White Polka Dot

£4.00 (83% OFF) £24.00

£34.40 WITH CODE: TAKE20

Scoop Neck Corset Detail Maxi Dress In White Polka Dot

£43.00

Shoulder Pad Drape Trim Detail Maxi Dress In Black Slinky

£12.00 (60% OFF) £30.00

Long Flared Sleeve Cowl Neck Mini Dress In Orange Textured Stripe

£18.00 (42% OFF) £31.00

£25.60 WITH CODE: TAKE20

Scoop Neck Open Back Strappy Mini Dress In Pink Sequin

£32.00

Scoop Neck Cut Out Ruched Draped Front Maxi Dress In Yellow

£5.00 (84% OFF) £31.00

£24.80 WITH CODE: TAKE20

Bardot Long Flared Sleeve Mini Dress In Baby Blue

£31.00

Drape Detail Low Cowled Back Mini Dress In Pink

£14.00 (46% OFF) £26.00

Ruffle But Detail Ruched Mini Dress

£11.00 (69% OFF) £36.00

Boat Neck Drape Panel Split Leg Maxi Dress In Baby Pink

£18.00 (40% OFF) £30.00

£21.60 WITH CODE: TAKE20

Sleeveless Cross Back Cut Out Mini Dress In Brown Sequin

£27.00

£29.60 WITH CODE: TAKE20

Long Sleeve Button Cut Out Detail Mini Dress In White Lace

£37.00

£24.00 WITH CODE: TAKE20

Cowl Back Drape Panel Mini Dress In Black

£30.00

Long Sleeve Plunge Neck Draped Front Mini Blazer Dress In White

£12.00 (72% OFF) £43.00

Bandeau Underwired Corset Contrast Sheer Mesh Panel Maxi Dress In Plum

£13.00 (72% OFF) £47.00

Halter Neck Plunge Lace Frill Hem Mini Dress In Pink

£6.00 (76% OFF) £25.00

Bandeau Wrap Front Side Split Corset Maxi Dress In White

£6.00 (77% OFF) £26.00

High Neck Crossover Panel Detail Mini Dress In Baby Pink Lace

£10.00 (66% OFF) £29.00

£29.60 WITH CODE: TAKE20

Extreme Cowl Neck Open Back Maxi Dress In Burgundy Slinky

£37.00

Halterneck Contrast Lace Detail Dipped Waist Maxi Dress In White

£13.00 (57% OFF) £30.00

Long Sleeve Trim Detail Keyhole Cutout Midi Dress In Black Lace

£12.00 (61% OFF) £31.00

Long Sleeve Trim Frilled Hem Mini Dress In White

£9.00 (63% OFF) £24.00

Plunge Halterneck Frilled Hem Mini Dress In Pink Polka Dot

£5.00 (76% OFF) £21.00

Strappy Cut Out Tie Front Lace Trim Mini Slip Dress In Mint Satin

£17.00 (43% OFF) £30.00

Square Neck Split Leg Mini Dress In Pink Floral Texture

£8.00 (77% OFF) £35.00

Long Sleeve Drape Front Tie Back Mini Dress Lemon

£2.00 (92% OFF) £25.00

£29.60 WITH CODE: TAKE20

Exaggerated Sleeve Cowl Neck Open Tie Back Detail Mini Dress In Brown Animal Print

£37.00

Halterneck Wrap Front Trim Detail Mini Dress In Chocolate Brown

£7.00 (71% OFF) £24.00

Cowl Front Asymmetric Seam Maxi Dress In Sage Green

£20.00 (57% OFF) £46.00

£24.00 WITH CODE: TAKE20

One Shoulder Cowl Front Maxi Dress In Black

£30.00

Off The Shoulder Pleated Mini Dress In Chocolate Brown

£12.00 (52% OFF) £25.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!