New In Dresses

1800 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

show filtersClear All

1800 styles

filters0

1800 styles

Choker Scarf Detail Shirred Waist Puffball Mini Dress In Cream Check Print

£6.00 (79% OFF) £28.00

Halterneck Trim Detail Cut Out Maxi Dress In Brown

£10.00 (67% OFF) £30.00

Strappy Key Hole Cut Out Floaty Mini Dress In Ivory Satin

£10.00 (70% OFF) £33.00

High Neck Open Back Mini Blouson Dress In Orange

£7.00 (65% OFF) £20.00

One Shoulder Cut Out Mini Dress In White Polka Dot Mesh

£5.00 (82% OFF) £28.00

Bandeau Cut Out Sequin Trim Mini Dress In White Texture

£14.00 (48% OFF) £27.00

£28.80 WITH CODE: TAKE20

Strappy Tassel Hem Sequin Detail Mini Dress In Orange

£36.00

Bandeau Neck Scarf Detail Tie Drape Mini Dress In Baby Blue

£5.00 (81% OFF) £26.00

£29.60 WITH CODE: TAKE20

Cowl Neck Contrast Sequin Waistband Hanky Hem Mini Dress In Cream

£37.00

£25.60 WITH CODE: TAKE20

Short Sleeve Drape Front Cowl Back Mini Dress In White

£32.00

Halterneck Beaded Draped Front Detail Cut Out Mini Dress In Turquoise

£10.00 (64% OFF) £28.00

Plunge Halterneck Maxi Dress In Baby Blue

£11.00 (63% OFF) £30.00

Strappy Cut Out Sequin Bust Mini Dress In Blue Satin

£5.00 (81% OFF) £27.00

£32.80 WITH CODE: TAKE20

Racer Neck Draped Ruched Detail Maxi Dress In Brown

£41.00

Bandeau Contrast Cut Out Maxi Dress In Chocolate Brown

£10.00 (60% OFF) £25.00

Scarf Detail Lace Trim Plunge Detail Mini Dress In Brown Satin

£6.00 (79% OFF) £29.00

Bardot Bead Strap Detail Ruched Mini Dress In Turquoise

£3.00 (89% OFF) £27.00

Plunge Halterneck Lace Trim Mini Dress In Blue

£3.00 (85% OFF) £20.00

£16.00 WITH CODE: TAKE20

Halterneck Plunge Front Ruched Detail Mini Dress In Aqua Blue

£20.00

Bandeau Fold Over Frill Mini Dress In Stone Floral Texture

£8.00 (68% OFF) £25.00

High Neck Sequin Detail Drape Front Mini Dress In Blue

£6.00 (83% OFF) £35.00

£16.80 WITH CODE: TAKE20

Racer Neck Ruched Overlay Mini Dress In Black

£21.00

£25.60 WITH CODE: TAKE20

Halterneck Open Back Mini Dress In Blue Sequin

£32.00

Halterneck Plunge Cut Out Side Split Maxi Dress In Multi Abstract Print

£6.00 (76% OFF) £25.00

Bardot Trim Detail Frilled Hem Mini Dress In Lemon

£7.00 (74% OFF) £27.00

Off The Shoulder Asymmetric Neckline Ruched Front Ruffle Hem Mini Dress In Pink

£3.00 (85% OFF) £20.00

Long Sleeve Bodysuit Insert Maxi Dress In Blue Mesh

£2.00 (92% OFF) £25.00

Scoop Neck Racer Back Mini Dress In Lemon Cotton

£5.00 (72% OFF) £18.00

£22.40 WITH CODE: TAKE20

One Shoulder Trim Detail Split Leg Maxi Dress In Ivory

£28.00

Plunge Halter Neck Tie Detail Mini Dress In Blue Polka Dot

£5.00 (76% OFF) £21.00

£21.60 WITH CODE: TAKE20

High Neck Bandeau Knot Detail Maxi Dress In Black

£27.00

£12.00 WITH CODE: TAKE20

Bandeau Plunge Cup Ruched Detail Midi Dress In Black

£15.00

Cape Detail Flippy Hem Mini Dress In Cream

£6.00 (76% OFF) £25.00

Sleeveless Keyhole Cut Out Frill Hem Mini Dress In Lemon

£3.00 (89% OFF) £27.00

£17.60 WITH CODE: TAKE20

Tie Detail Mini Dress In Chocolate Brown Lace

£22.00

High Neck Cross Front Blouson Tiered Hem Mini Dress In Lemon

£6.00 (82% OFF) £33.00

Cowl Front Bead Trim Detail Maxi Dress In Multi Abstract Print Mesh

£5.00 (85% OFF) £33.00

Bandeau Satin Corset Drape Detail Maxi Dress In Lemon

£6.00 (79% OFF) £29.00

£24.00 WITH CODE: TAKE20

Halterneck Trim Detail Drape Front Maxi Dress In Khaki

£30.00

One Shoulder Cape Detail Cut Out Mini Dress In Green Textured Devore

£9.00 (53% OFF) £19.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!