New In Dresses

1802 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1802 styles

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1802 styles

Sleeveless Tie Drape Front Maxi Dress In Sage Green Slinky

£17.00 (43% OFF) £30.00

Cowl Halterneck Mini Dress In Multi Ombre Sequin

£12.00 (67% OFF) £36.00

£29.60 WITH CODE: TAKE20

Off The Shoulder Drape Asymmetric Mini Dress In White Slinky

£37.00

Strappy Twisted Bust Draped Detail Lace Insert Maxi Dress In Pink

£16.00 (45% OFF) £29.00

£19.20 WITH CODE: TAKE20

Off The Shoulder Draped Asymmetric Mini Dress In Brown

£24.00

£36.00 WITH CODE: TAKE20

Halterneck Plunge Front Open Back Tassel Mini Dress In White

£45.00

£20.00 WITH CODE: TAKE20

Halterneck Cowl Front Bodycon Maxi Dress In Chocolate Brown

£25.00

Halterneck Contrast Seam Detail Maxi Dress In White Knit

£6.00 (80% OFF) £30.00

Shoulder Pad Drape Cowl Front Mini Dress In Baby Pink

£7.00 (71% OFF) £24.00

Bandeau Lace Hem Asymmetric Mini Dress In Lemon

£9.00 (70% OFF) £30.00

Bandeau Keyhole Mini Blouson Dress In Lemon Texture

£5.00 (81% OFF) £27.00

Bandeau Lace Trim Ruched Mini Dress In Lemon Mesh

£9.00 (59% OFF) £22.00

Bandeau Blouson Side Split Maxi Dress In Blue

£10.00 (68% OFF) £31.00

Long Sleeve Scoop Back Maxi Dress In White Fine Knit

£13.00 (52% OFF) £27.00

Short Sleeve Roll Neck Mini Dress In Pink Knit

£8.00 (70% OFF) £27.00

Strappy Mini Dress In Blue Contrast Sequin

£20.00 (39% OFF) £33.00

£20.80 WITH CODE: TAKE20

Halterneck Stud Cowl Detail Mini Dress In Black

£26.00

Strappy Sheer Panel Draped Front Ruched Maxi Dress In Pink

£11.00 (62% OFF) £29.00

High Neck Keyhole Cowl Front Tie Back Mini Dress In Brown Knit

£2.00 (92% OFF) £26.00

Bandeau Contrast Lace Cut Out Detail Maxi Dress In Yellow

£8.00 (73% OFF) £30.00

Halterneck Cut Out Fringe Detail Maxi Dress In Burgundy Knit

£6.00 (81% OFF) £32.00

£19.20 WITH CODE: TAKE20

Off The Shoulder Long Sleeve Mini Dress In White Textured

£24.00

Halterneck Plunge Front Mini Dress In Lemon

£6.00 (78% OFF) £27.00

Strappy Lace Detail Maxi Dress With Choker In Pink Satin

£12.00 (60% OFF) £30.00

Scarf Detail Mini Dress In Blue Sequin

£9.00 (67% OFF) £27.00

Halterneck Plunge Draped Front Ruched Mini Dress In Lemon

£6.00 (71% OFF) £21.00

High Neck Drape Panel Mini Dress In Baby Pink

£8.00 (73% OFF) £30.00

Contrast Lace Trim Tie Back Mini Dress In White Polka Dot

£15.00 (53% OFF) £32.00

£33.60 WITH CODE: TAKE20

Halterneck Contrast Lace Trim Mini Dress In White Satin

£42.00

Halterneck Plunge Front Contrast Lace Panel Maxi Dress In Ivory Satin

£9.00 (70% OFF) £30.00

Strappy Ruched Detail Maxi Dress In Pink

£5.00 (83% OFF) £29.00

Bandeau Trim Detail Maxi Dress In Brown Knit

£14.00 (52% OFF) £29.00

High Neck Crossover Panel Detail Mini Dress In Baby Blue Lace

£10.00 (66% OFF) £29.00

Halterneck Cowl Front Maxi Dress In Pink Floral Knit

£5.00 (82% OFF) £28.00

Scoop Neck Cut Out Beaded Side Mini Dress In Brown Knit

£4.00 (88% OFF) £32.00

Bandeau Fringe Detail Mini Dress In Cream Knit

£6.00 (78% OFF) £27.00

Bandeau Cut Out Trim Detail Draped Maxi Dress In Brown

£5.00 (83% OFF) £29.00

£26.40 WITH CODE: TAKE20

Square Neck Cut Out Ruched Twist Detail Mini Dress In Red

£33.00

Scoop Neck Fringe Detail Asymmetric Hem Maxi Dress In Black Knit

£5.00 (83% OFF) £30.00

Bandeau Embellished Floral Detail Mini Dress In Yellow

£5.00 (86% OFF) £37.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!