New In Dresses

1802 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1802 styles

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1802 styles

£20.00 WITH CODE: TAKE20

Shoulder Pad Drape Front Mini Dress In White Texture

£25.00

Plunge Bodysuit Detail Ruched Maxi Dress In Aqua

£17.00 (53% OFF) £36.00

£25.60 WITH CODE: TAKE20

Off The Shoulder Draped Asymmetric Mini Dress In Burgundy Slinky

£32.00

£26.40 WITH CODE: TAKE20

Asymmetric Neck Overlay Mini Dress In Black Rib

£33.00

Halterneck Twisted Front Mini Dress In Mint Green Satin

£15.00 (38% OFF) £24.00

£36.00 WITH CODE: TAKE20

Balloon Sleeve Button Front Wool Look Blazer Dress In Grey

£45.00

Strappy Pearl Embellished Cup Detail A-Line Mini Dress In Stone Linen

£14.00 (53% OFF) £30.00

£25.60 WITH CODE: TAKE20

Extreme Cowl Neck Cut Out Detail Ruched Mini Dress In Chocolate Brown

£32.00

£36.00 WITH CODE: TAKE20

Long Flared Sleeve Plunge Neck Contrast Sequin Detail Mini Dress In Blue Leopard Print

£45.00

Sweetheart Neckline Cross Back Maxi Dress In Pink

£14.00 (64% OFF) £39.00

Plunge Bodysuit Detail Ruched Maxi Dress In Blue

£16.00 (43% OFF) £28.00

£24.00 WITH CODE: TAKE20

Strappy Contrast Lace Trim Ruched Mini Dress In Nude Mesh

£30.00

£25.60 WITH CODE: TAKE20

Short Sleeve Plunge Neck Tie Back Ruched Mini Dress In Lemon

£32.00

£22.40 WITH CODE: TAKE20

High Neck Frilled Hem Blouson Mini Dress In Black

£28.00

Scoop Neck Strappy Mini Dress In Blue Ombre Knit

£8.00 (70% OFF) £27.00

Long Balloon Sleeve Puffball Mini Dress In Cream Chiffon

£26.00 (40% OFF) £43.00

£24.00 WITH CODE: TAKE20

Boat Neck Drape Panel Split Leg Maxi Dress In White

£30.00

£16.80 WITH CODE: TAKE20

Scoop Neck Eyelet Detail Mini Dress In Black

£21.00

£31.20 WITH CODE: TAKE20

Button Up Lace Trim Detail Tailored Blazer Dress In Black

£39.00

£25.60 WITH CODE: TAKE20

Strappy Ruched Detail Maxi Dress In Lemon

£32.00

£15.20 WITH CODE: TAKE20

Shoulder Detail Cut Out Open Back Mini Dress In Red

£19.00

£16.00 WITH CODE: TAKE20

Sleeveless Keyhole Cut Out Tie Drape Detail Mini Dress In White Lace

£20.00

Strappy Drape Cowl Front Lace Up Back Corseted Mini Dress In Baby Pink

£18.00 (45% OFF) £33.00

£16.00 WITH CODE: TAKE20

V Neck Fitted Mini Dress In Black Slinky

£20.00

Sleeveless Swirl Pattern Detail Mini Dress In Blue Knit

£15.00 (50% OFF) £30.00

£16.00 WITH CODE: TAKE20

High Neck Short Sleeve Contrast Hem Mini Dress In Black

£20.00

£29.60 WITH CODE: TAKE20

Long Sleeve Bardot Tie Front Blouson Mini Dress In Red

£37.00

£19.20 WITH CODE: TAKE20

Halterneck Lace Bust Hook And Eye Detail Mini Dress In Black

£24.00

£19.20 WITH CODE: TAKE20

Short Sleeve Drape Back Blouson Mini Dress In White

£24.00

Scoop Neck Beaded Detail Mini Dress In Turquoise Crochet Knit

£8.00 (69% OFF) £26.00

£29.60 WITH CODE: TAKE20

Plunge Halterneck Maxi Dress In Black

£37.00

Strappy Lace Corset Asymmetric Drape Mini Dress In Baby Pink Satin

£19.00 (37% OFF) £30.00

£16.80 WITH CODE: TAKE20

Off The Shoulder Long Sleeve Ruched Detail Bodycon Mini Dress In Chocolate Brown

£21.00

Plunge Halterneck Knot Front Maxi Dress In Blue Multi

£10.00 (67% OFF) £30.00

Bandeau Open Back Side Split Maxi Dress In White

£6.00 (79% OFF) £29.00

£29.60 WITH CODE: TAKE20

Exaggerated Sleeve Cowl Neck Open Tie Back Detail Mini Dress In Mint Green

£37.00

Strappy Underwired Lace Trim Babydoll Mini Dress In White

£19.00 (42% OFF) £33.00

£16.80 WITH CODE: TAKE20

High Neck Open Back Mini Dress In White

£21.00

Off The Shoulder Cowl Back Draped Detail Mini Dress In Lemon

£17.00 (43% OFF) £30.00

£27.20 WITH CODE: TAKE20

Strappy Lace Cup Detail Mini Shift Dress In Black Satin

£34.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!